Get customers through the door. Don't leave money on the table.
Traditional pricing guides are based on the "actual value" of the car based on real transaction data. However, that is not often the quoted price of the car. If the quoted price was in fact the same as the transaction price, then we would not have any negotiations the automotive industry. Setting the quoted price is an art and posting on the internet has made it even more complicated. The asking price should be enough to draw the buyer into the dealer. Set it too high and they won't even bother contacting you. Set it too low and you don't have enough negotiating power.
We use real world internet pricing data to set the asking price for dealers to optimize inbound leads and yet leave enough room to have a healthy profit. Other internet pricing services are too expensive & have complicated features that don't add value. We are an extremely simple and effective pricing tool that provides all the value that is 90% cheaper.
