According to Manheim Auto Auctions, dealer re-marketed vehicles contribute more than 45% of overall auction volume & are the largest contributor to auction inventory. Auto auction firms have traditionally used sales force and a “feet on the street” approach to gather auction inventory from dealers. In these uncertain economic times & technological changes, auto auction firms need to innovate & optimize their auto auction inventory procurement techniques.
For example, AutoLeg monitors the dealer inventory of tens of thousands of dealers. It knows which vehicles have passed typical inventory thresholds (e.g. more than 45 or 60 days) and should be ideally re-marketed through auto auction channels. Auto Auction firms can leverage that data and send customized sales & marketing messages to those dealers “alerting” them of their aging inventory and prompting them to re-market those vehicles through your auto auction site.
Some dealers use auto inventory management systems to manage their inventory and re-marketing processes. However, most dealers do not have sophisticated analytical horsepower nor the necessary human resources to optimize their inventory. Auto auction firms can be pro-active in their approach and start reaching out to dealers through simple messaging such as: “Hey, you have X number of cars that have been on your lot for more than 60 days. We have had great success in re-marketing those types of cars through our auction site. Why don’t you re-market through us & reduce your inventory costs”. This simple principle in messaging can become more complex through advanced algorithm driven recommendations based on a variety of factors.
Dealers appreciate this additional value added “Inventory Re-marketing & Optimization Services”. Additionally, the service would typically be provided free to the dealer on behalf of the pro-active push based marketing initiative of the auto auction provider. The value added free service makes it an irresistible service to the dealer. The upside to the auto auction firm is increased procurement leading to higher revenue making it a WIN-WIN situation for both the auto dealer and the auto auction provider.
For more ideas and techniques on re-thinking your auto auction inventory procurement process, email [email protected]
For more background on what AutoLeg does, go here:
http://www.autoleg.com/1/post/2012/04/what-does-autoleg-do.html
For example, AutoLeg monitors the dealer inventory of tens of thousands of dealers. It knows which vehicles have passed typical inventory thresholds (e.g. more than 45 or 60 days) and should be ideally re-marketed through auto auction channels. Auto Auction firms can leverage that data and send customized sales & marketing messages to those dealers “alerting” them of their aging inventory and prompting them to re-market those vehicles through your auto auction site.
Some dealers use auto inventory management systems to manage their inventory and re-marketing processes. However, most dealers do not have sophisticated analytical horsepower nor the necessary human resources to optimize their inventory. Auto auction firms can be pro-active in their approach and start reaching out to dealers through simple messaging such as: “Hey, you have X number of cars that have been on your lot for more than 60 days. We have had great success in re-marketing those types of cars through our auction site. Why don’t you re-market through us & reduce your inventory costs”. This simple principle in messaging can become more complex through advanced algorithm driven recommendations based on a variety of factors.
Dealers appreciate this additional value added “Inventory Re-marketing & Optimization Services”. Additionally, the service would typically be provided free to the dealer on behalf of the pro-active push based marketing initiative of the auto auction provider. The value added free service makes it an irresistible service to the dealer. The upside to the auto auction firm is increased procurement leading to higher revenue making it a WIN-WIN situation for both the auto dealer and the auto auction provider.
For more ideas and techniques on re-thinking your auto auction inventory procurement process, email [email protected]
For more background on what AutoLeg does, go here:
http://www.autoleg.com/1/post/2012/04/what-does-autoleg-do.html
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